Marketing is often understood as a tool for selling products, increasing visibility, or maximizing profit.
Yet marketing begins much earlier than advertising, branding, or promotion.
At its core, marketing is a question about human experience:
How do people perceive value?
Why do certain objects, spaces, and brands remain in memory?
How are desire, meaning, and exchange socially constructed?
This project explores marketing not merely as a managerial function, but as a philosophical and cultural phenomenon.
Drawing from phenomenology, critical theory, psychology, sociology, and contemporary marketing theory, this archive examines the foundations of modern consumption and communication. It investigates how marketing shapes perception, emotion, embodiment, and everyday life.
Rather than treating consumers as purely rational decision-makers, this project approaches consumption as lived experience — embodied, affective, and situated within culture.
Inspired by thinkers such as Maurice Merleau-Ponty, this work asks:
- Do we buy products, or do we buy worlds?
- Is branding remembered cognitively, or bodily?
- Does marketing discover desire, or produce it?
- Can ethical marketing truly exist?
- What happens to human experience in the age of AI-generated marketing?
The Philosophy of Marketing is an ongoing exploration of these questions through essays, criticism, and theoretical reflection.
Marketing, in this sense, is not simply about markets.
It is about how humans experience, interpret, and inhabit the world.
Based in part on contemporary marketing theory discussions concerning exchange relationships, marketing philosophy, and the evolution of marketing thought.